The Short Version
FZF builds Workflow Control for staffing operations: process coordination systems that keep injury reporting, credentialing, onboarding, redeployment, and client compliance from falling through the cracks.
We work alongside the ATS, VMS, payroll, vendors, and client systems a staffing company already uses. Those systems keep their records; Workflow Control makes sure the work between them actually happens.
We intentionally stay small, senior, and close to the operation. We ship useful systems without turning every decision into a meeting.
Why We Exist
FZF was founded in 2022 by Alfredo García after he turned down a full-time opportunity at Google in Palo Alto and returned to Mexico.
The bet was simple: build an international engineering company from Mexico that could have startup-like impact on real operations—not just optimize engagement metrics inside big tech.
Alfredo started programming at 15, took his first developer role at 17, studied Robotics and Digital Systems at Tec de Monterrey, and interned at Google on the productivity engineering team for Google Assistant. FZF grew from the decision to use that experience on operational problems where reliability has visible consequences.
The Journey So Far
2022 — Founded in Monterrey. Two founders, big ambitions, zero clients.
2023 — Exploration year. We worked across markets and services, learning which problems produced the most meaningful and durable work.
2024 — Delivered systems for companies across the US, Canada, Mexico, Australia, and Saudi Arabia. The same pattern kept appearing: the valuable work lived in operational processes with many handoffs, rules, and exceptions.
2025 — The position became clear. Our strongest work was process coordination for organizations where a missed step costs time, money, safety, or trust.
2026 — We focused on staffing operations, packaged the approach as Workflow Control, and rebranded from FuzzyFlags to FZF.
What We Believe About Operations
- A process should not depend on someone remembering to update a task.
- The system should follow up with people—not the other way around.
- Every important step needs one owner, a deadline, and proof that it happened.
- Generic software handles the happy path. The real operation lives in the exceptions.
- The people doing the work understand the process better than any outside engineer. Good systems begin by listening to them.
Our Core Values
Be fair
We make decisions we can explain plainly to clients, teammates, and partners.
That means honest expectations, transparent scope, fair credit, direct feedback, and raising bad news early. Fair does not mean being the cheapest or agreeing to everything. It means neither side has to lose for the other to win.
Be effective
We optimize for the result, not the appearance of activity.
We choose the smallest useful solution, ship it, observe what happens, and improve it. We avoid unnecessary complexity, meetings, and technology. A clever system that does not improve the operation is not effective.
Be humble
We assume the people closest to the work know things we do not.
We ask before prescribing, admit uncertainty, change our minds when the evidence changes, and let the best idea win regardless of title. Technical skill is useful; ego is not.
Why “FZF”?
FZF is our name. It is the shorter, cleaner evolution of FuzzyFlags.
The original name combined two ideas from our engineering background:
- Fuzzy came from fuzzy logic and robotics.
- Flags came from feature flags, the systems engineering teams use to release software safely.
We kept the initials and the hacker energy, and removed the explanation people had to remember. FZF is easier to say, easier to recognize, and better suited to the focused company we are building.
The Team Today
We intentionally stay small. We grew to 10 people, then deliberately returned to a core team of senior engineers.
Quality and effectiveness matter more to us than headcount. We would rather be a small, specialized team close to the client and the operation than a large agency selling layers of management.
Our team is distributed across Mexico, including Mérida, Monterrey, Guadalajara, Mexico City, Cancún, and Saltillo, with occasional collaborators elsewhere in Latin America. We work in US-aligned time zones, communicate directly, and focus on outcomes rather than performative activity.
“They are as good as any MIT engineers we've hired.” — Product Manager, MIT
Who We Work Best With
We work best with operations leaders and engineers who share our values:
- They want a fair relationship with direct communication.
- They care about whether the process works, not how impressive the technology sounds.
- They are willing to examine their real operation, including the exceptions and uncomfortable parts.
- They can say “we do not know yet” and work with us to find the answer.
For clients, that usually means an Operations Manager, Director of Operations, COO, or compliance leader at a staffing company where critical processes cross supervisors, field workers, vendors, clients, and internal teams.
For engineers, it means wanting meaningful ownership, direct feedback, and work where technical decisions have visible operational consequences.
Where We're Going
Our goal is to make FZF the team staffing companies call when an important process keeps falling through the cracks between their systems and people.
We are building that position from Mexico: close to US operating hours, connected to markets across the Americas, and able to collaborate across languages and business cultures.
The ambition is focused: understand staffing operations deeply, make Workflow Control exceptionally effective there, and earn expansion through results.
Work With FZF
Assess Your Workflow — review one real process with us and determine whether Workflow Control is the right fit.
Join the Team — work on operational systems where reliability has visible consequences.